Whether you’re looking for software, videos, or written content for your website, there are a number of important things you need to look at when making a decision. Poor quality content says a lot about you and your website, and it’ll turn away visitors as well as reduce your profit line. Good quality content makes a big difference in convincing people to come back and do business with you. We’re going to look at some of the best tips when looking for content for your site.
1. Steer clear of cheap stock content.
Cheap content can be tempting, but you should be careful. Whilst stock photo sites can be useful when looking to add some colour to a blog post, you don’t want to over-rely on cheap (or free) content. People want something that’s unique, and if they come to your site only to see the same videos and photos and downloads that are elsewhere, they’ll be less likely to come back.
You’ll create a much more loyal following if you offer people something they can’t get elsewhere. Nobody wants to see the same old boring content, so show them something new. If you haven’t got the know-how to create a compelling video or image yourself, hire someone that can…
3. Hire the right expert
If you can’t create the video or article that you want for your site, then outsource the work to someone who can. Sites like fiver.com offer some competitive solutions to almost every content production need. You can get someone to write a story, create a video or draw a logo for as little as five dollars. Some of them can add a great touch of personality and uniqueness to your site for a low cost.
However, it’s important that you spend money if you need to. Cheap content production can do the job if you need something simple, but hiring the wrong person can lead to poor quality content which can push visitors away. Make sure you look for previous examples of someone’s work before you hire them. Sometimes, you might need to spend a little more than $5, especially if you want something truly unique and exciting.
One way of getting great content on your blog for free is by allowing other bloggers to publish “guest” articles. It works both ways because you’ll normally allow the guest poster a backlink to their site or blog. It’s a great way to improve marketing networks whilst providing quality content and it works well for both blog owner and guest poster.
These tips should help you if you’re looking to produce content for your website. If you can’t do it yourself, then look for the help of someone who can. Good quality content means so much for the success of your website.