seo tools

Top 20 Best SEO Tools to Optimize your Website

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Search engine optimization has become most popular now a day.You cannot do each and everything manually, for that you need to have some SEO tools that can save your time, effort and most important is money.
There are thousands of SEO tools available in free of cost, but here I am going to list some most important and useful tools through which you can optimize your website well. These tools are helpful for both, on page optimization and off page optimization.

1) Google Analytics

This is most important SEO tool that every blogger should use, without proper utilization of Google Analytics you can never get desired results. Google Analytics consists of many interesting features. It will show you how many visitors you are getting daily, from where they are coming, what keyword they are searching to access your website. It will also show you how many pages are previewed on a specific date. Many other interesting features in Google Analytics are listed below:
It will show % of new visitors.
Average duration spend by each visitor.
You can also see bounce rate of your website.
Pages view by per visitor.
Number of unique visitors out of total visitors.
Real time visitors (Along with location, Active Page etc…)
From which country more visitors are coming.
So these are some major feature in Google Analytics, you can also find many other interesting features in it. I personally like this SEO tool out of all other SEO tools. Every blogger should use it properly.

2) Google Webmaster Tools

Google Webmaster is a best free tool to judge the position of a website and also to know about crawler crawl, and any error from crawling your website. You can also submit your website sitemap to increase your organic traffic.

3) Google Keyword Planner

Recently Google Adwords keyword replaced with Google keyword planner. This tool plays very vital role in SEO. Through this tool, you can know the actual searched for a specific keyword with competition. This is very important to use effectively to up your website in ranking and search engine.

4) Small SEO Tools

Small SEO tools is a best website that I have ever seen. This website consists of best and free SEO tools, you can find many useful SEO tools here that could help you to optimize your website. Most interesting tools in this website are:
Plagiarism Checker
Keyword Position Checker
Backlink Checker
Backlink Maker
Google PageRank Checker
Spell Checker
Domain Age Checker
Website Page Speed Checker
Keyword Density Checker
Page Authority Checker
Google Index Checker
Alexa Rank Checker

5) CopyScape

Copyscape is a best plagiarism checker tool. You can scan the website to check duplicate contents on your website. It will show you duplicate pages after scanning your whole website. This is also very essential SEO tools to know about your contents.

6) Open Site Explorer

This is another best SEO tool to check Domain Authority, Page Authority, total share on Facebook, total tweets and G+ share etc.You can also check totally backlinks of your blog or website by this tool.

7) SEOQuake

This one is also my favorite tool, and I am using this one. This tool will help you to know all the data of any website without doing anything. This is an extension that you can install on your browser, and it will show complete information about any website, mean Alexa rank, number of pages index, domain age and many more.

8) SEO by Yoast

This is a WordPress plugin used to optimize your WordPress blog or website. If you are using WordPress platform for your website, then SEO by Yoast is a very handy SEO tool to optimize your website and get potential visitors to your website.

9) Majestic SEO

Majestic SEO also a good SEO tool. It is helpful to shows inbound link and site summary data.

10) MOZ

It has many features, like it has 30 days trial period for SEO. If you are financially well off, then must try to use this tool. It also has many other interesting features free of cost.

11) Ahrefs

Ahrefs is a best tool to check the total number of backlinks, how many backlinks are do-follow and how many are no-follow.

12) Alexa

Alexa is a subsidiary company of which collect data from websites and rank them according to own formula. High Alexa rank is very useful to get more advertisers on your website. It will you show the popularity of your website in all over the world. Google has #1 Alexa rank, so it’s mean Google is most popular and most visiting website in the world.

13) Bing Webmaster tools

Currently bing is also a largest search engine, so it also works as Google Webmaster tools. Bing has a suite of attractive research tools and resources for webmasters.

14) Google Trends

This tool is useful to know about total search of a keyword with proper detail, like countries, graph of searches and many more. It is a good alternative of Google Keyword Planner.

15) Robots.txt Generator

This is very useful tool for blogger user. Whenever crawler will crawl, it will crawl robots.txt file. So this is very handy tool to show your website to crawler.

16) PageSpeed Insights

PageSpeed Insights is a Google official tool to check speed or page load of website. Through this tool you can check preview of your website on Desktop and mobile as well.


XML sitemap is very essential for blogger users because creating XML sitemap on WordPress is very easy through plugins. So if you are a blogger user, then generate XML sitemap of your blog and submit it to search engines.

18) MozCast

Do you want to identify if Google is testing its algorithm in this week? This tool will provide you daily weather search report to track changes in the SERPs.

19) Structured Data Testing Tool

Through this tool you can check search engine preview of your website, in simple words mean how your site will look to user in searching.

20) Kraken Image Optimization

This is best tool for image optimization. Now a day, well optimized images are very important to get more organic traffic to your website. This tool will help you to optimize your images without disturbing quality of your images.

Over to you:

So these are some best and free SEO tools that you can use to optimize your website. May be all these SEO tools are not helpful to you, but in my point of view as a blogger or SEO expert, you should know about these handy tools. There are also lots of other tools available, but these are very important for any website. So if you think any tool missing here, please must share in comment.

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7 thoughts on “Top 20 Best SEO Tools to Optimize your Website”

  1. Hi Waqas,

    Every webmaster knows the importance of SEO. Due to this they use several tools that can be helpful in this scenario. And you have done a great job and share these excellent SEO Tools.

    Thanks for wonderful sharing.


    Muhammad Mairaj

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