Effective Search Engine Optimisation (SEO) can help your website appear at the top of a Search Engine Results Page (SERP). Appearing on the first page is key to drawing more organic traffic to your site, as you’ll be visible to more and more people this way. However, the specific SEO techniques that your business can use to rank high in search engine results are constantly changing. That’s why it’s key to stay abreast of the latest techniques to help you – and your business – keep ahead of the pack. If you’re serious about your SEO (and you should be) take note of the following 3 modern SEO techniques that can help your website soar to the top of the Google search results.
If your business is targeted towards local customers, then it pays to sign up to Google Places. After verifying that you’re the actual owner of your business, Google Places can do wonders for your SEO. Melbourne based companies, for example, can list their business with Google Places and have it rank higher on a SERP when someone in Melbourne searches for a product or service that your company offers. Indeed, there are many ways to improve your SEO, and contacting SEO experts Optimising can really fast-track your business to success. But if you have a brick-and-mortar-business, taking advantage of the power of Google Places is something anyone can do today to get more traffic to their website.
A lot of content these days is consumed on mobile devices such as the iPhone, Android-operated smartphones and the iPad. And so if your website is not optimised to be viewed on such devices, then it’s unlikely it will rank in mobile search results. Mobile users simply won’t be able to find your content. So make sure your website is responsive, and is readable no matter what device is used to visit your site. It’s likely that the use of smartphones and tablets to consume online content will increase in the coming years. And so it’s important that your website is ready for these types of visitors. Relating this back to the above, Google has found that 40 per cent of mobile searches have local intent. So users will be looking for your business on their phones, and it’s important that you allow them to do this with relative ease.
Unlike some other social media channels, Google+ posts have undeniable SEO benefits, and can influence search engine results in powerful ways. Studies have found a positive correlation between posts that appear on Google+ and your page rank in Google. This means that having a presence on Google+ (which is a relative newcomer to the social media world) can do wonders for your SEO. Remember: links to your website are great for your SEO. When people post your URL on Google+, Google treats this as valid link. How good is that? So if you want to increase your URL’s page rank and thus bring more traffic to your website, then create a Google+ account (if you haven’t already) and start posting quality content on it today.
There are a couple of constants when it comes to getting more organic traffic to your website. For example, great quality content, and links from authoritative websites will always help your business grow online. However, the nature of SEO is always in a state of flux, and staying abreast of the latest techniques (like the ones mentioned above) will give your website the best chances of being found online.