If you are running a website or doing internet marketing, then you should know about some essentials SEO terms. These are most commonly used term, but here I am going to define more deeply.
54 Essential SEO Terms You Should Know
Google AdWords is a Google advertising program. We can use Google AdWords for SEM (search engine marketing) propose. Simply mean it is used for paid search engine result pages.
It is a subsidiary company of Amazon.com which provides commercial web traffic data.
Simply Algorithm means set of rules that every search engine used to rank websites.
Alt Tag is used to define image in your HTML code. Generally Alt Tag is used to provide alternate text when images cannot be displayed.
Anchor text that linked to other pages. In other words we can say hyperlink. Anchor text used for cross linking because cross linking is very important for SEO.
Backlinks are most important term in SEO. Backlinks mean links to your website from other websites. Number and quality of backlinks can give you better result in search engine.
Broken link mean link that not functioning or link that have no destination. Too many broken links can kick out you from search engine and can face any penalty from Google.
Black Hat SEO
Black hat SEO is an illegal SEO techniques that used to come up in ranking within very short time. Now a day every search engine has algorithms to detect these things, so never go for black hat SEO, it’ll hurt you after some time.
Cost Per Click, Generally CPC is rate of measuring the expense involved with acquiring web traffic. CPC can be calculated by taking the cost of total campaign and dividing by the total number of clicks.
Click Through Rate (CTR)
CTR mean total number of clicks out of total clicks. Click-Through Rate (CTR) Formula: CTR = (Unique Clicks / Unique Impressions) x 100
Content Management System
CMS is a platform or you can say web application program where you can create and manage websites. Popular CMS platforms are WordPress, Joomla and blogger.
Conversion rate simply mean visitor action. If you are selling any product and you have 100 visitors and out of these 1 purchase your product, so your conversion rate will be 1%.
Copyright mean copying contents from others web or blog. Copyright is more popular especially in new bloggers, so that’s why they couldn’t survive in blogging.
Content Delivery Network, A content delivery network is a large distributed system of servers deployed in multiple data centers across the Internet. The objective of a CDN is to serve content to end-users with high availability and high performance.
Cloaking is a Black-Hat search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user’s browser. Generally this technique used by spammers.
It is also called search bot or spider, it is a program that crawl website on behalf of search engines. Crawler crawl the website and gather information. After that it passed this information to algorithms then algorithm decides where this website has to show against this query.
The main address of your website call domain name. For example www.example.com, it’s called domains name. Attractive & branded domain name can help you to make your online entity.
A small icon which appears before title or next to URL in browser. Different browser shows at different place.
Interlinking is very effective SEO strategy that everyone should follow. Internal links mean links from one page to another of your website.
Inbound link mean link from one site to another website. Linking with high page rank and relevant website can help you to improve SEO structure.
Index pages mean total number of pages stored by search engine out of total number of pages. You can check total number of indexed page from Google webmaster tools.
Word that user search for searching something is called keyword. Every page should be optimized with keywords to draw more attention of the reader.
Since keyword density was an important factor of SEO, webmasters started game with search engine by artificially inflating the keyword density inside their websites. Now this technique won’t help you, and you can get penalized.
Keyword popularity means how much keyword is popular that you are targeting. You can check keyword popularity through different tools like Google Keyword Planner etc.
It means total number of searches for a specific keyword. You can also check totally search of a keyword by the help of Google Keyword Planner and other tools.
It means % of targeted keyword in article. According to SEO rules, 2-3% keyword density is enough. If your article is of 100 words and you are using targeted keyword 3 times, so it means your keyword density is 3%.
Landing page mean any page that getting more traffic from search engine. Your landing page should be well optimized for maximum conversions.
Link building is well known term in SEO. Link building simply means, creating more inbound link for better ranking.
Long Tail Keyword
Long tail keywords are a type of keyword phrase that has at least three and some times as many as five words in the phrase. Long tail keywords are very important to get more SERP.
Money (It is a single keyword)
How To Make Money (It is a long tail keyword)
Latent Semantic Indexing
Latent semantic indexing (LSI) is an indexing and retrieval method that uses a mathematical technique called singular value decomposition (SVD) to identify patterns in the relationships between the terms and concepts contained in an unstructured collection of text. (Visit lsikeywords website)
Meta Data tells to search engine about your website.
Meta description is short summery of your article. Meta description should not more than 160 words.
Different keywords that used to define your article, you can find relevant keywords from any tools but Google Keyword Planner is popular tool. Find related keywords and add to your article for more visitors.
Meta tags not important but can help you to get better place in search engine. 2-3 relevant tag is enough for each article.
It is a way to link other websites but without giving SEO credit. Avoid using Nofollow links when you are doing cross linking, do when linking outgoing links.
Organic traffic means total number visitor that comes from search engine. Well optimized website can get more organic traffic.
On Page SEO
On page SEO revolves around your website. Here are some on page SEO techniques.
Pay per click is an advertising method that advertiser pays to publisher against per click.
Page rank assigns by Google from 0-10. Page rank shows position of your and also how important your website is. High page rank is more effective to get upper place in search engine.
Panda is an algorithm of Google that works as a filtration. Panda penalize those websites who are doing weak SEO or doing against Google policies.
Penguin is also a Google Algorithm that penalize over optimized websites.
Query also known as keyword. Any term searched by user in search engine is called query or keyword.
It is a very important file that is placed in root of domains. It is used to describe your website to crawler. You can do lot of changes and can add lot of features through this file.
RSS stands for ‘really simple syndication. It is most effective way to get more traffic and can bring back visitors. RSS can used to get latest updates through Email.
Search Engine Marketing
SEM (search engine marketing) means getting paid traffic to your website. This is very effective way to get relevant and potential visitors.
Search Engine Optimization
The Sitemaps protocol allows a webmaster to inform search engines about URLs on a website that are available for crawling.
Sandbox is a place where all newly discovered websites index. When website is in sandbox, it’ll not appear in search engine. When Google verify website, then it come to index.
Main heading for website or article is called title tag. Title tag plays very important role in SEO, so place eye catching title for more user engagement.
There are two types of visitors, unique visitors and returning visitors. So numbers of new visitors are called unique visitors.
Uniform resource locator, main address of website called URL (www.example.com)
Total traffic is called visits. You can check total visits from Google Analytics tool.
These are some SEO Terms that you should know. I try a lot to go till Z, but couldn’t find any other term related to rest of alphabets. I hope you will enjoy this article. Please must share your feedback related to this post.