As soon as the dark nights of winter become a bit warmer, it is time to take your vacuum cleaner out of your closet, grab all of your detergents and start your annual spring cleaning. The dusty carpets go in the back of the garage and make some room for the light, colorful rugs; the boring, thick curtains have to be immediately replaced with some lace curtains and you will have to give all your best in order to welcome the new season properly. And although such preparations are extremely important, there is one thing that most of us always tend to forget or simply neglect. The beginning of September is a great time to look through and refresh all of your social media channels. So here we offer you some great tips, which we think you may find useful.
Learn About Social Media Spring Cleaning
Before you get started, sit in front of your computer and make a quick review of all of your social media accounts. Try to remember what goals you set a few month ago (or when you last devoted some time on doing such a review). Which of your accounts appeared to be useful? Which drove the most traffic and which need some extra improvement? Rearrange your goals according to these results and pay special attention to the content. It is the essence of your social media profile and it has to be relevant to you / your brand.
Spring cleaning is all about refreshment! Take a look at the information in your accounts. Get rid of the old information, such as old postings or business accounts which are no longer available. In short, try to spruce up your accounts. This will make it much easier for you to manage them. As for your visitors, they will appreciate such a refreshment.
Review your content strategy! Generally, this includes two main things. First of all, bring your profile information up-to-date. Have you won some awards or changed your office location? If so, make sure the information, given in your profile, is current. The second thing, which you will have to pay attention to, is the essence of your postings. Do your visitors find them useful and relevant to your business? Are they interested in something you have not included in your content? Considering all these questions will help you choose the right subject areas, which your audience wants you to discuss. Plus, you will be able to attract even more visitors.
This is another very important step. Organize your current contacts. See which ones you are closely connected to and which ones you are barely familiar with. The overall layout of your social network account says a lot about, and your contacts are a very important part of it. Basically, people tend to judge others by their relationships with others. So if, for example, you are trying to develop your business and you have included your Twitter account in your marketing strategy, make sure that your contact list is filled with people, who make the most sense of your brand. Also, this is the perfect time to add some new users.