Yesterday I meet with one guest blogger, she ask me that I would like to write on your website, I say you are most welcome but she said that show the blog name, when I give her link, she refuse to write, I ask her why? She reply me you have low DA, I ask her what do mean by DA? She reply me Domain Authority, believe me I was totally un-aware by it, but after my one week research I feel that I should share about something about Domain Authority with you.
The term DA (Domain Authority) is widely used term now a days, if you are aware of SEO and its basic techniques then nothing difficult for you, But most of newbie and even pro-blogger might not be knowing that what is Domain Authority exactly?
Domain Authority is a SEOMoz’s calculated metric for how well a given domain is likely to rank in Google and other search engine search results. It is based off data from the web index and includes link counts, MozRank Alexa Rank, PR Rank, Traffic Flow of website, Backlinks, MozTrust scores and comments, and 150+ of other factors. Basically it is a rating give to website from 0 to 100.
There are three main factors that influence DA. They are:
1. Domain Age
As you know thousands of website created on daily basics and equal die due to various reasons, so search engine will give importance to those website which will old, because search engine want to give proper and trusted information to readers so for this purpose search engine gives website rank according to its life.
2. Domain popularity
In domain popularity there is a comparison between inbound links and outbound links.
Inbound links to any website indicate that it contains useful, reliable and relevant information. Bloggers and SEO experts who know about link juice might be able to understand the concept easier than those who are unaware of these terms.
The higher the ratio of inbound links to its outbound links, the greater will be its domain authority. Here it is important to point out that the quality of inbound links is as important as the quantity. It is essential to build ‘good’ links, if you want to build links so you should now that not quantity, quality matter every where.
3. Domain Size
Domain size simply mean how much your website is index in search engine, if your website have 400 or above pages then its good amount, the more number of indexed pages on a website, the greater will be its DA (Domain Authority).
How to Check Domain Authority?
After know what DA(Domain Authority) actually is, if you want to check Domain authority of any website then there are bulk of tolls are available, two main tolls I mention here to check DA of any website.
1. Check DA By OpensiteExplorer
After entering URL you will see your domain authorities rank.
2. Check DA by Moonsy
Visit http://moonsy.com/domain_authority/ and put your URL and click on check, after processing you will see result on bottom of the page.
So this was little introduction of Domain Authority, hope you will enjoy and get lot of information about it, i will write more article on this topic like how to increase DA etc…keep in touch you will enjoy lot more contents relevant to this story, if you like this post please take a few seconds to share it with your friends.