Social media have made things easier nowadays, from keeping in touch with loved ones to promoting various causes and drives. As long as you have an online profile, you can keep in touch with the world and be in the know about everything and anything. You can never go far behind, especially with Facebook.
Speaking of Facebook, almost all business organizations probably have a Facebook profile that helps them engage with their fans and followers. Your Facebook profile for business can make or break your plans to attract more customers and retain your regular followers. There must be a strategy done so that you can use Facebook in order to boost up your business or cause.
Here are some ways that can help boost your business through Facebook:
1. Check and fix your privacy settings.
The good thing about Facebook is that it’s privacy settings can be tailored, depending on what you want to post. If you’re using Facebook for your business purposes, fix your privacy settings in such a way that your Facebook followers can see the important news about your products and services. Not utilizing your privacy settings properly can lead your business to failure. Be seen, yet leave your customers wanting for more until they click the “like” button.
2. Present a good profile.
Don’t clutter the “About” section of your company’s Facebook page with too much information. Present only what is necessary, like the company’s description, mission, and a short overview of your company’s history.
A perfect example would be the Facebook page of clothing company H&M. Check their “About” page and you’ll see that they have written about the company’s short history, an objective, and their mission in the fashion industry.
This doesn’t only apply to personal Facebook pages but also to Facebook pages dealing with business purposes. If you manage your company’s Facebook profile, whatever you post in there represents the image and brand of your company. Double-check your business pitches, choose good images and quality videos, and update frequently, but not too much to the point that you bombard your followers with a pile of information that they might find useless.
Update enough in order to have high recall and that should leave your followers sticking around for more.
4. Interact with your followers.
You don’t have to reply to every comment they post, but be sure that you remain seen online. Be polite, respond properly to queries about your business, and aim for good rapport with your Facebook followers. One way to be remembered in Facebook is for you to stay respectful even if you’re doing business.
5. Keep it clean and fun.
Never play dirty just to get your business organization to the top. This applies the most when it comes to online profiling. Always strike a balance between business professional and fun so your followers and potential clients will keep coming back for more. The online world is full of trolls and other nefarious netizens who play dirty just to get what they want, be it with personal objectives or just annoying other Internet users. Practice the basic values of kindness and respect along with other things you learned in social media management, and that can help you go a long way in achieving business success.
With hard work and keeping things real online, Facebook can be used to make your business seen and heard. And if it’s a good one, people will stay, especially if you offer quality products and services.